Promoting a New Product Through Mass and Targeted Media

Promoting A New Product Through Mass and Targeted Media
Students Name
Institutional Affiliation
Getting a new product to reach the market can be a challenging task. Such a process requires an individual to do aggressive advertising to reach their target audience. The chances of whether the product will reach the target audience are depended on the type of medium used for the promotion exercise. It is also depended on the type of message sent to the public. In the case of the steak sauce, the mass and targeted media will be a perfect medium of promotion.
The mass media will provide an opportunity of reaching a huge number of potential buyers. We all know that food is one of the products that can never lack a market. All that is required is to ensure that the product reaches the right audience through mass media. One of the ways through which I will promote the steak sauce is by posting a description of the product on social media platforms. For instance, an Instagram business account would be of great help in ensuring that the product reaches a large number of consumers (Pearson, 2016). Small and medium-sized hotels make a substantial part of the preferred audience. Therefore, the promotional message will be channeled to reach them. Also, individuals might be interested in purchasing the product for domestic use. Therefore, through the mass media promotion, they will be a part of the audience that gets to hear about the product. Besides, the promotional message ought to be as much captivating as possible. I would ensure to include images of the steak sauce and the ingredients used. Every consumer needs to know...