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Communications & Media
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Topic:
Media Effects: How Media Shapes People's Beliefs
Essay Instructions:
BSCOM/410: Media and Society
New Media Technologies, New Social Issues II
- Sherick, B. (2016, March). The effects of media effects third-person effects, the influence of presumed media influence, and evaluations of media companies. Journalism & Mass Communication Quarterly, 1-17.
- Valkenburg, P.M., and Jochen, P. (2013). Five challenges for the future of media-effects research. International Journal of Communication, 7, 197-215.
- TMW Media Group, (2003). Real Life Teens: Media Impact and Influences (21:30) [Video file]. Films on Demand.
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Media Effects
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Media Effects
Media effects refer to how media shapes people's beliefs, knowledge patterns, emotions, attitudes, and behaviors. Potter (2016) pointed out that media can also cause physiological reactions, including elevation of heart rate and rise in blood pressure. Media effects occur every day to everyone. Given this understanding, it is significantly vital that we develop a comprehensive perspective of what media effects are to understand and perceive the numerous products around us (Potter, 2016).
An excellent example of media effect is the influence of negative news. Suppose one is exposed to a lot of negative information, either online, in newspapers, or through televisions. In that case, they may develop the belief that the world is dangerous and may also create health problems. An article by Gorvett (2020) analyzes how...
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