Sign In
Not register? Register Now!
Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 24.3
Topic:

Addressing Legal Team Concerns on Low-Income Markets

Other (Not Listed) Instructions:

Competency
In this project, you will demonstrate your mastery of the following competency:
Make ethically informed decisions based on awareness of legal and organizational parameters
Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.
Review the memo received from the legal department, available in the Supporting Materials section.
For each legal issue, include the requirements outlined below:
Evaluate the plan for legal issues.
Where in the proposal do the issues occur?
Recommend changes to address the legal concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.
For each ethical issue, include the requirements outlined below:
Evaluate the plan for ethical issues.
Where in the proposal do the issues occur?
Consider which ethical frameworks apply.
Recommend changes to address the ethical concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the ethical concerns.
Assess your recommendations for alignment to organizational parameters.
Refer to the mission and vision statement from Project One (linked in the Supporting Materials).
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the Project Three Response Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar, and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
The following resource(s) may help support your work on the project:
Document: Memo From Legal Department
This is the memo from the legal team detailing their concerns with the sales and marketing proposal.
Document: Marketing and Sales Executive Summary
This is a proposal from the sales and marketing departments to increase rewards memberships in low-income markets.
Document: Vision, Mission, and Values Statements
This document contains the vision, mission and values statements of your company.

Other (Not Listed) Sample Content Preview:
center-501162-921727-923192
MEMO
To:

Don Washington, Director of Marketing, Rewards Membership
Alva Ramirez, Director of Sales, Rewards MembershipAnne Hernandez, Chief Executive Officer

From:

[Insert your name, title as internal consultant]

Subject:

Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan

Executive Summary
The company's sales and marketing team is looking for the best way to boost its profits while taking care of the low-income markets, both legal requirements and ethical concerns face it. The legal requirements are two, which include the truth in advertising and data collection and privacy. On the other hand, it has three ethical concerns: direct marketing to low-income populations, transparency in its language, and consumer data collection and use. Since the organization cannot solve these legal requirements and ethical issues through the current performance, the paper will analyze the recommendations to help the organization perform optimally.
Addressing the Two Legal Requirements
Truth in advertising: Analysis and recommendations
One of the areas that the organization has to improve is embracing truth in advertising. In most instances, organizations have been tempted to give false advertising. The main reason has been when they give false information; they always attract more clients. To ensure that it maintains truth in advertising, the company should follow the guidelines set by the Federal Trade Commission. For instance, the business should ensure that it prevent giving any false information through advertising which could help to boost its sales.
One way it could achieve this is by backing the information it shares with scientific evidence. Previously most businesses have been giving false information since they have depended merely on opinions. Since the opinions cannot be proven and can differ from one person to another, businesses have been using them to advance their selfish agenda. However, using scientific evidence will help the company to control this problem. For example, using scientific evidence in advertising will help the company maintain the truth since the information will depend on facts that can be proven or negated. For instance, when giving statements regarding the program's benefits, the organization should embrace the culture of backing this information with relevant scientific evidence. This process helps maintain the company's image since it could have maintained integrity.
Furthermore, the business is protected by the First Amendment Law; it should ensure that there are limits to this freedom. For instance, the organization should ensure that the speech that it is giving is not deceptive. The main reason is if the information is misleading, it could expose the customers to some risks. Furthermore, the advertisers should control their superiority claims. For example, if the business implies that it is superior to its competitors, it would likely influence the final decision. To prevent providing exaggerated claims to the customers, the organization should give evidence for its superiority claims. This process will help the business to apply the Code rules 3.33-3.40. It will also bring harmony between the or...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Other (Not Listed) Samples: