Capstone Project Activity Report Vaughn Translation Services

Vaughn Language Translation Services, progress report week two Name Grantham University Date Introduction This update is meant to give insight on the progress made by the project by week two. The update is imperative in that it not only provide insights on the advancement of the work but is also used as an action plan meant to pace up the writer. In the following paragraphs, the paper describes progress made by week two. As at week two, the project has defined the industry overview of both translation services in the United Kingdom and Grantham town in general. In this chapter, the project has used data drawn mainly data from ("Court interpreters and sworn translators of legal language") which gives detail about the nature of languages spoken in the United Kingdom? The data is supplemented by another study from Tan (2008) which state that translation training in the United Kingdom does not serve the local market but rather global market. At week two, the project is also at industry analysis in which porter's five forces model (Porter, 2008) is used to analyze the industry situation in Grantham. According to the model, a significant issue that is worth noting for Vaughn before entering the market is the threat of substitutes. Research states that LITC, which is Vaughn's primary competitor, offers very similar products to that Vaughn translation services intends to offer. Whereas this phenomenon presents the only real challenge Vaughn plan to counter through market segmentation and niche marketing as described by Shani, & Chalasani, (2013)& Parrish, Cassill, & Oxenham, (2006) Week two ends with business description. In this chapter, company summary is given as well as the overview of business ownership and startup summary. Others include location, service description and highlight on the main competitor. In conclusion, there is little deviation from the outline with the project following the guideline as given. References "Court interpreters and sworn translators of legal language" /sites/default/files/Court%20...