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Email Pitch with Media Contacts

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professor feedback: Nice work! It's straight-forward, clean content that gets the message across. Minor notes in the doc to address AP and tweaking a phrases (e.g., invite Gary to interview the CCO). Overall, very nice.
Media Pitch Coursework
To: Gary O’ Donoghue, BBC News
Subject: Commissioning of the American Airlines’ Greenhouse Gas Emission Target Project
Hello Gary O’ Donoghue,
The American Airlines media team and I immensely appreciate your continued efforts in covering contemporary issues within the travel industry. Your services have been instrumental in shaping the travel industry’s capacity to adjust to the Covid-19 world and thus augment its sustainability. As the first North American airline to seek validation from the Science Based Targets Initiative, we are pleased to invite you to be one of the reputable journalists to cover our commitment to addressing the global warming issue.
As an award-winning Radio and TV journalist, your reputation will come in handy in setting American Airlines’ agenda for sustainable development via the goal of achieving net-zero emissions by 2050. This event communicates our commitment to green economy based on operational improvements, fleet renewal, and sustainable aviation fuel (SAF). Given your interest in the travel industry, we honestly welcome your insights as we launch the project.
I want to schedule an interview with our Chief Communications Officer, Ron DeFeo, between October 17-21 at our headquarters in Fort Worth, Texas, to share this inspiring endeavor. Please get in touch with us at 800-433-7300 or by replying to this email. We are looking forward to your favorable response!
Regards,
Head of PR Team
American Airlines

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Email Pitch with Media Contacts
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Email Pitch with Media Contacts
To: Gary O’ Donoghue, BBC News
Subject: Commissioning of the American Airlines' Greenhouse Gas Emission Target Project
Hello Gary O' Donoghue,
The American Airlines media team and I immensely appreciate your continued efforts in covering contemporary issues within the travel industry. Your services have been instrumental in shaping the travel industry’s capacity to adjust to the Covid-19 world and thus augment its sustainability. As the first North American airline to seek validation from the Science Based Targets Initiative, we are pleased to invite you to be one of the reputable journalists to cover our commitm...
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