Discover the Midlands Heritage: Eco-tourism Service

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Discover the Midlands Heritage: Eco-tourism Service
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Introduction
Eco-tourism refers to tourism with an emphasis on exotic and often threatened natural environments with efforts channeled towards observation and conservation of wildlife (Jarvis, Weeden, and Simcock). The aim of eco-tourism, therefore, is to conserve the existing wildlife and heritage sites while at the same time, earning from their existence. Britain is among the countries in the world with a unique and rich historical heritage dating as far as the medieval times of the Kingdom of Mercia. England's Midlands, for instance, is home to some of the oldest English cultures that shaped British history. However, with recent developments, Midlands heritage sites are increasingly under pressure as developers are targeting some of the sites for developments (Historic_England).
Consequently, two problems have arisen. First, these sites are at risk of being phased out, and therefore, the English heritage is under threat. Secondly, the existence of these heritage sites is a source of income and employment as tourists' sights. Therefore, this business proposal seeks to conserve the heritage sites while earning from the opportunities of eco-tourism. 
History of the Midlands
The Midlands is the area encompassing the central part of England sandwiched between Northern and Southern England regions, a cultural area with a broad correspondence to the early medieval Kingdom of Mercia. The Midlands consists of Warwickshire, Worcestershire, Derbyshire, Herefordshire, Staffordshire, Rutland, Shropshire, Northamptonshire, Nottinghamshire, and Lincolnshire counties. The major cities within this region include Birmingham, Leicester, Stoke-on-Trent, Nottingham, and Coventry. The region is divided into two areas; West-Midlands and East-Midlands. West Midlands consists of both heavily industrialized cities as well as rural areas where agriculture remains a critical economic sector.  
Stoke-on-Trent is a middle-sized town in the Midlands. The town, together with other small towns around and close, are referred to as the Potteries. The name came as a result of the region being home to pottery making for centuries. Examples of its potteries culture are the bottle-shaped brick kilns that still exist eclipsed by cleaner and newer technology (Editor). The area has extensive coverage of coal and clay in the ground contributing to its specialization in potteries. Apart from potteries, the town has established channels of canals that were constructed in the mid-18th century. The development of the town and the small towns around it were a result of thriving potteries industry, hence, the name; 'The Potteries.'
The Midlands also consists of England's second-largest city, Birmingham. The city began as a Saxon village in the 12th century. In 1116, Peter De Birmingham was given the right to hold a weekly market in the area by the King. These activities attracted craftsmen and merchants, some of whom settled, leading to the development...