Conclusion for Spotify Market Program Strategies

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Conclusion
Spotify is one of the biggest music streaming services in the world. Founded in 2006, the service was created to digitize the music industry and forever change fans' listening habits worldwide. In the late 90s and 2000s, piracy was a significant issue in the music industry. Spotify solved this by creating a streaming service that eliminated buying or downloading individual songs. As of 2017, the site has 140 million active users, which grows as Spotify stretches into other regions.
One of the leading market program strategies proposed is improving the site's music recommendation algorithms with AI. Spotify can utilize this ever-changing technology to enhance its user's listening preferences and experiences. This strategy will allow consumers to relate more to their recomme...