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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Company Overview and PEST Analysis for Hilton Hotels

Research Paper Instructions:

Company Overview and PEST Analysis on Hilton Hotels
Company Overview
This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company.
PEST Analysis
The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis).

Research Paper Sample Content Preview:

Hilton Hotels: Company Overview and PEST Analysis
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Hilton Hotels: Company Overview and PEST Analysis
Company Overview
Hilton Hotels is the brand name of the parent company, Hilton International that was established in 1965 by Conrad Hilton in Texas initially as a 40 room hotel. At the present, it is the leading hospitality organization with approximately 4,500 properties and 678,630 rooms with a global presence in 91 nations (Hilton Worldwide, 2015). The hospitality industry is proud for its well-recognized portfolio comprising of 12 top notch brands. The leading brand Hilton Hotels & Resorts that forms the company's flagship full-service. Hilton Hotels and Resorts is the leading and the most famous global hospitality brand. Hilton Hotels foremost brand portfolio is the inclusion of luxury services and first-class hotel brands and products. The premier award winning consumer loyalty program is the Hilton Honors that have more than 48 million affiliates.
As a global brand, Hilton Hotels is well-known as a beacon for success, leadership, and innovation in the global hospitality sector. The success of the organization has always been attributed to sticking to their values, mission and vision. The Hilton Hotels’ vision is to fill the global hospitality arena with warmth and light. Similarly, the mission is to become a premier hospitality organization and to establish first choice destinations for guests. The NAISC codes used is statistical analysis for Hilton Hotels is 72111002 for only Motels and Hotels (Hilton Worldwide, 2015). Casino Hotels do not use the NAISC code as it is only limited to Hotels and Motels. Hilton Hotels’ exemplary value proposition for customers is due to their ability to stay globally motivated and act locally through market segmentation to form niche segments that are individually motivated.
PEST Analysis
Hilton Hotels uses a PEST tool as an essential instrument for analyzing and assessing the external environment so as to give an accurate evaluation of the business practices and how they should be adjusted to meet the political, economic, technolog...
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