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APA
Subject:
Business & Marketing
Type:
Research Paper
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English (U.S.)
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Topic:

Radisson Hotels: An Overview on the Business of Tourism

Research Paper Instructions:

Please help me with the No.3 & 6 two points( Strengths of the business and threats to the business). The business I am working on is Radisson. Please do this assignment based on this company. I will provide all the possible documents you need. And feel free to message me if there are any questions.

Assignment #1 - Business Overview Assignment

Getting to Know the Business of Tourism

Value 20%

35 Marks

Your assignment is to develop a Business Overview of a Tourism business through research.  The purpose of this assignment is to learn more about “the business of tourism”.  You will support your overview content with evidence and provide sources for your content.

Please select a business in one of the following tourism sectors:

  • Accommodation

  • Transportation

  • Travel Trade

  • Tourism Services

You will use the  6 bolded Section Headings and the questions below as your guide and discuss your thoughts about these questions in your Business Overview.

Use the 6 bolded Section Headings as shown and include your thoughts for each section of the Business Overview.  You do not need to discuss all of the sub-headings and questions shown under each bolded heading … those are just listed to help you think about what information you would want to consider discussing under each bolded Section Heading.

The Business Overview must adhere to the following format requirements:

Please refer to the Rubric for this assignment for additional information.

Submit your completed Business Overview report in Blackboard with SafeAssign by the due date.

Remember to cite your sources as required by APA Citation (see Blackboard).

Section Headings:

  1. 1.    Executive Summary

Summarize your key learnings about the business from the sections below in one paragraph

 

 

  1. 2.    About the Business

    1. What is the name of the business?

    2. What type of ownership model is the business?

    3. Is this business a product or service business?

    4. Describe the physical, human, and regional geography this business operates in

    5. Discuss the different types of segments for this business:

                    i.    Geographic segmentation

                   ii.    Demographic segmentation

                  iii.    Psychographic segmentation

                 iv.    Product-related segmentation


  1. Does this business partner with any intermediaries? If yes, describe the relationship.

  2. Identify and describe the distribution channel(s) that this business utilizes

  3. What type of career prospects does this business offer?

 

 

  1. 3.    Strengths of the Business

    1. What does your business do well?

    2. Is your business strong in its market?

    3. Does the business have a strong sense of purpose and the culture to support that purpose?

 

 

  1. 4.    Weaknesses of the Business

    1. Has the business ever encountered (or is presently encountering) financial or other poor performance issues?

    2. Are any of the markets or segments this business operates in struggling?

    3. Identify any other weak points about the business

 

 


  1. 5.    Opportunities for the Business

    1. Are industry tends moving upward?

    2. Do new markets exist for your products or services?

    3. C.   Identify future opportunities facing the business 
  1. 6.    Threats to the Business

    1. Who are your competitors? (be specific for your marketplace)

    2. What are competitors doing well?

    3. Are there troubling changes in this business environment such as the environment, technologies, laws, and regulations?

Research Paper Sample Content Preview:

SWOT Analysis
Name
Institutional Affiliation
Course Code
Date
1 Strengths of the Business
* What does your business do well?
There are many things which that Radisson Hotels do well. The business has a wide variety of services to its customers from across the world. The hotels have different types of foods for their customers, different housing facilities for its international clients as well as accommodation facilities for tourists. The foods offered at the hotel are also of high quality, with a good customer care service for the customers and also efficiency in the service delivery.
* Is your business strong in its market?
The Radisson Hotel is very strong in the market, with the business ranked at position 20 by MKG-Hospitality – France in 2012 as the top worldwide hotel brands, position 18 in 2011, 18 in 2009, and 83 in 2008. The hotel has operated in the market for over 110 years, with over five international brands (Abouzaid et al., 2020).
* Does the business have a strong sense of purpose and the culture to support that purpose?
The business has a strong sense of purpose and the culture to support that purpose since it focuses on service delivery to its customers in t...
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