WL Gore & Associates Inc.: Existing Market Strategy

WL Gore & Associates Inc.: Existing Market Strategy
The Existing Product Strategy: GORE believes in technology innovation to improve human lives. The company has a very innovative product line and is continually developing new products that are based on the company’s unique technology. GORE offers unique products for many industries and applications (Gore, 2022). The product strategy aims to provide customers with the best products and services. For example, Gore cables and cable assemblies are considered to withstand and deal with the harsh environment of land, automation, and energy applications.
Similarly, the electronics materials are built based on the low surface temperature. These materials are used to protect the integrity of generating zero-emission power. Gore Fivers maintain properties when exposed to natural hazards and extreme weather, making it unique in terms of performance (Gore, 2022d).
The company is constantly innovating its products and testing them in different markets to ensure they are the best products. If the customer acceptance is good, Gore can focus on expanding into new markets (Gore, 2022e). Hence, the company strongly focuses on the medical industry and provides various products for medical applications. The company aims to improve human lives by providing innovative products and services
Comment: So what are the products or product you are explaining here? What is it made of? What makes it unique?
-Your explanations are very general. -Better to be specific
Evaluation of Existing Pricing Strategy: WL Gore relies on product strategies that are easily affordable to its consumers. The company mainly uses competitive pricing, relying on high-quality raw materials with high-value addition, leading to a better customer experience. For example, the price of an Ethernet cable is $32.34/ft, whereas the competitors also offer the Ethernet cable from $28 to $40. The company relies on competitive pricing (Wire Master, 2022). The competitive pricing strategy allows Gore to have a stable revenue and market share by maintaining different price points for different products or services (Gore, 2022f). It allows customers to identify which product or service best suits their needs while preventing competitors from gaining an advantage over Gore through lower prices.
Sometimes the competitors could have low manufacturing costs compared to Gore, and they are positioned to sell the products at low prices (Lepone et al., 2018). Besides, DXN2602 is sold just at $10.43/ft, whereas the competitors are selling the same product for $20 or above (Wire Master, 2022). It is seen that the prices of some cables are too low compared to its competitors, which impacts the profitability of Gore.
Strategic Human Resources
Motivation Strategies
Gore believes that an inclusive working environment is essential to motivate employees. It includes ensuring that everyone feels like they are a valuable part of the team and that their contributions are recognized. Gore also strives to create an environment where employees feel comfortable openly sharing their ideas and opinions. By doing so, Gore believes that employees will be more engaged and motivated to do their best work. Therefore, creating an inclusive envi...