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Harvard
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Management
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Research Paper
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English (U.S.)
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The E-business activities of Tesco Management Research Paper

Research Paper Instructions:

Please use SWOT analysis model to analyse and identify the E-business activities of Tesco’s strengths, weaknesses, opportunities and threats in the United Kingdom market. （Does not need introduction and conclusion, only analyse/identify the main body about the E-business activities of Tesco in UK by SWOT analysis）
(1) Identify the main strengths and weaknesses of the e-business activities of Tesco in UK;
(2) Identify the main opportunities and threats faced by Tesco in its e-business activities in UK.
3) Please collect the data and evidence from reliable sources. (such as: Tesco website, annual report of Tesco, Orbis database, Statista, Euromonitor passport and so on). At least 10 references.

 

Please use SWOT analysis model to analyse and identify the E-business activities of Tesco’s strengths, weaknesses, opportunities and threats in the United Kingdom market. （Does not need introduction and conclusion, only analyse/identify the main body about the E-business activities of Tesco in UK by SWOT analysis）

 

(1) Identify the main strengths and weaknesses of the e-business activities of Tesco in UK;

(2)   Identify the main opportunities and threats faced by Tesco in its e-business activities in UK.

Please collect the data and evidence from reliable sources. (such as: Tesco website, annual report of Tesco, Orbis database, Statista, Euromonitor passport and so on).  At least 10 references.

 

 

Assessment of this work will be based on the following:

  • The quality of critical discussion of key elements of e-business activity in different management disciplines such as operations, strategy and people management;
  • How well articulated the key issues are on the basis of systematic analysis and evidence;
  • The Identification of strengths, weaknesses, opportunities and threats and the provision of a coherent process through which that identification takes place;
  • The presentation of complex ideas, informed by theory and practice, in a concise and engaging manner.

 

The key issues you need to think about in terms of getting good marks are:

  • It needs to be an engaging piece of work rather than a pure ‘academic’ piece of work – for example, think about how you present data (tables of statistics or charts or infographics), how it is structured (key headings, short sharp sections)
  • It needs to be driven by theories, models or concepts. For example, could you use models to explain what is happening in your organisation’s environment? What models might help explain what is happening in the organisation?
  • There needs to be a strong evidence base for the arguments you make;
  • The assignment needs to demonstrate that there is a clear rationale for what you have done but rather something that has a clear analytical process underpinning it that you have developed.

 

Research Paper Sample Content Preview:

SWOT ANALYSIS FOR TESCO’S E-COMMERCE BUSINESS
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Table of Contents TOC \o "1-3" \h \z \u SWOT Analysis of Tesco’s E-commerce Business PAGEREF _Toc46156930 \h 3Strengths PAGEREF _Toc46156931 \h 3Expansion into Mobile App and Online Stores PAGEREF _Toc46156932 \h 3Sales Growth through Digital Channel PAGEREF _Toc46156933 \h 4First-rate Customer Service PAGEREF _Toc46156934 \h 4Product Diversification PAGEREF _Toc46156935 \h 5Modified Logistics PAGEREF _Toc46156936 \h 5Customer Loyalty PAGEREF _Toc46156937 \h 5Effective Risk Management Framework PAGEREF _Toc46156938 \h 6Weaknesses PAGEREF _Toc46156939 \h 7Ineffective in Managing Operation Cost PAGEREF _Toc46156940 \h 7Declining Brand Reputation PAGEREF _Toc46156941 \h 7Data Privacy and Security Concerns PAGEREF _Toc46156942 \h 7Threats PAGEREF _Toc46156943 \h 7Change in Customer Values PAGEREF _Toc46156944 \h 8Risks Associated with Tesco Bank PAGEREF _Toc46156945 \h 8COVID-19 PAGEREF _Toc46156946 \h 8High Rivalry PAGEREF _Toc46156947 \h 8Change in Regulations and Politics PAGEREF _Toc46156948 \h 9Technological Disruption PAGEREF _Toc46156949 \h 9Opportunities PAGEREF _Toc46156950 \h 9Growing Sales in Covid-19 PAGEREF _Toc46156951 \h 9Technological Adaptations for Future Growth PAGEREF _Toc46156952 \h 10New Store Openings Growth PAGEREF _Toc46156953 \h 10Sustainable Development with E-commerce PAGEREF _Toc46156954 \h 11Reference List PAGEREF _Toc46156955 \h 12
“SWOT Analysis for Tesco’s E-commerce Business”
SWOT Analysis of Tesco’s E-commerce Business
Understanding Tesco assists magnificently about the shifts in the retail sector. Therefore, understanding the influence of online retailing on Tesco is vital to recommend the substantial strategies for enhancing the brand position in the global retail industry along with fierce rivals. Singh and Hong (2017) highlighted that the organisation aims to propagate online for achieving a competitive advantage globally. Consequently, the research investigates the SWOT of Tesco’s online business in the UK to explore future growth opportunities in the market. SWOT analysis is the strategic framework that investigates the external threats and opportunities and internal strengths and weaknesses to grow forward (Gürel and Tat 2017). Henceforth, the respective framework is worthy in creating a strong influence on business growth. The SWOT analysis of Tesco’s e-commerce business is discussed below.
Strengths
By overviewing the success factors of Tesco, the retailer expanded to 3,961 stores in the UK, which further exceeds in number after 2012. Thus, Tesco created a strong brand reputation in the marketplace and ranked among the top three global retailers. Tesco gained success with its electronic service in Europe (Statista 2019). Corresponding, the e-commerce strengthens the business model of Tesco to stabilise its position in the international market.
Expansion into Mobile App and Online Stores
After the success in the UK, Tesco production and innovative team launches the mobile application to connect with mass customers and offers an online solution to in Britain, including Prague, Polan...
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