Hello, I need a 4-minute speech, and I will give you a Powerpoint slide. You need to write the speech in the order of the Powerpoint slides.
1. I uploaded a request, please write your speech strictly in accordance with the requirements!! (The subject of the speech and the questions to be answered are required)
2. My slides are very simple but have a rough frame and content. If you think I have written something wrong, you can modify it yourself.
3. The theme of the speech is to study a news, this is the news link https://www(dot)bbc(dot)com/news/business-52290562
4. I wrote some notes under some slides, you can modify or delete.
! ! Please read the requirements I uploaded carefully! ！And please add some theoretical knowledge based on your professional knowledge. ! !

Assessment 2

Diploma of Communication
Principles of Public Relations CPPR001

Each student prepares a PowerPoint presentation critiquing a current news story for its key characteristics, position, placement, timeframe, audience and media demographics, then records a 4-minute video on Flipgrid on News Values, News Agendas, PR Placement and Public Perceptions. Each student also participates in an online discussion about the role of PR practitioners in placing content and the role of PR in shaping public perceptions

Learning outcomes

c)   collaborate with peers

d)   critically analyse news stories

f)   describe the role PR practitioners play as a source of information of media stories

context

The public relations profession influences the development and presentation of stories in the news media. PR practitioners must understand how news stories are constructed and presented, in order to maximise the chance of achieving news media coverage for their clients. As an integral part of this subject, you must remain up to date with what is being reported in the Australian and international news, and develop a critical awareness of the way that stories are reported, the specific qualities and characteristics that they exhibit in order to be deemed newsworthy, and the way they are placed in the media that reports them. You will also develop an awareness of the likely impact and effects each story may have upon its audience.

• End of Week 7 (11.59pm Sunday 3 May) – PowerPoint slides uploaded to Canvas AND video posted on Flipgrid.
• Week 8 Class 2 – Before LTB class starts, have watched and commented on at least 3 other student presentations on Flipgrid. Attend Week 8 Class 2 to participate in class and online discussion on Facebook or Canvas Discussion board.

• Summary of the key elements of the story and analysis of positioning (5%)
• Evaluation of profile of the news organisation (5%).
• Evaluation of story’s audience (5%).
• Identification and analysis of News Values and story’s placement on News Agenda (20%).
• Analysis of reporting angle taken (5%).
• Evaluation of brevity and use of reporting language (5%).
• Analysis of visual image content and composition (5%).
• Evaluation of bias, subjectivity and editorializing (5%).
• Analysis of story’s potential impact upon public perception and behavior (10%).
• Analysis of potential input by public relations practitioners (10%).
• Participation in online discussion through engagement with group’s views (10%).
• Individual presentation skills, engagement with other students’ presentations and contribution to class debate (15%).

POWERPOINT PRESENTATION SLIDES:

• Research a current news story that is no more than 3 weeks old (published since 13 April 2020).
• Your news story should be from a reputable news website and consist of mostly text (not just a video story). You must include a link to the story in your PowerPoint slides and on the slides you include on Flipgrid (so that other students can read the story you are analyzing).
• You must address all the criteria listed below under ‘Preparation and Research Guide’.

• PowerPoint slides must be submitted to Canvas by the end of Week 7 (11.59pm Sunday 3 May).
• Videos must be recorded on Flipgrid by the end of Week 7 (11.59pm Sunday 3 May).
• Comments on Flipgrid videos and comments on the class Facebook page OR Canvas Discussion board must be completed by Week 8 Class 2.

Engagement with other students’ presentations:

• Marks are awarded for engagement (actively listening) to other students’ presentations recorded on Flipgrid so that you can make at meaningful comments on at least two other students’ videos.

• Your comments should focus on the potential input by public relations practitioners to the story, and the potential impact of the story upon public perception and behavior.
• There will be some class time in Week 8 Class 1 to record your comments after watching some of the Flipgrid videos submitted by other students.

• Marks for engagement will also be awarded during a class discussion in Week 8 Class 2, posting comments on the class Facebook page or Canvas discussion board.,

GROUP ONLINE DISCUSSION THREAD:

• On the class Flipgrid page, each student should record at least two meaningful comments on two other student presentations. If other students have already commented on a video, you may respond to the points raised in other students’ comments as well as you own views on the story.
• Each student must post two two-minute comments, with at least one comment responding to comments made by another student. Total length of comments: 4 minutes per student.

preparation and research guide

POWERPOINT SLIDES (SUBMITTED TO CANVAS)

Your PowerPoint presentation must address the following criteria:

• Brief summary: Key elements of the story and any background information that helps to contextualize it. Don’t forget date, time of broadcast (if relevant), position in the bulletin or newspaper or webpage. Are any of these things likely to affect the story’s reception?

• News organisation: Provide a clear profile of the news outlet that has reported it (eg. location, overall image and reputation, audience demographics).

• Audience: Who exactly do you think the story will be of most interest to? Give a clear audience profile including specific audience expectations.

• News Values: What are the specific News Values that make the story newsworthy and have caused it to be reported. Give examples of each News Value.

• News Agendas: Is the topic on the current News Agenda? If so, is it the local, state, national or global agenda?

• Reporting angle: What angle does the story take? Does it demonstrate human interest, actuality or dramatization in its treatment?

• Length and language: Is the story analytical, in-depth and detailed or brief and summative? What kind of language does it use? (eg. formal, informal, colloquial, direct, complex, academic) Does it employ the ‘restricted’ or ‘elaborated’ code?

• Visuals: Is the story supported or lead by visual images and, if so, how are these employed in creating meaning?

• Bias: Is there evidence of bias and subjectivity, loaded language or editorializing? Is there anything that appears to be purposefully emphasized or is conspicuous by its absence?

• Public perception: What influence and effect is the story likely to have on public perception? What kinds of behaviour is it likely to impact upon? (eg. personal, social, economic, political)

• PR placement: Is it possible this story was placed by a public relations practitioner? What are the signs? If so, what objectives do you think they were trying to achieve?

VIDEO PRESENTATION SLIDES (SUBMIITED TO FLIPGRID)

Content:

Use content from the following 4 criteria when you record a 4-minute version of your presentation on Flipgrid, using the link provided by your teacher.

• News Values: What are the specific News Values that make the story newsworthy and have caused it to be reported. Give examples of each News Value. (Include URL to news story on this slide).

• News Agendas: Is the topic on the current News Agenda? If so, is it the local, state, national or global agenda?

• Public perception: What influence and effect is the story likely to have on public perception? What kinds of behaviour is it likely to impact upon? (eg. personal, social, economic, political)

• PR placement: Is it possible this story was placed by a public relations practitioner? What are the signs? If so, what objectives do you think they were trying to achieve?

Presentation technique:

• Rehearse your presentation before you record your video to get the length right (no more than 4 minutes) and to build your confidence.
• When speaking, clearly articulate your words and try not to speak too fast.

ONLINE DISCUSSION (COMMENTS ON FLIPGRID VIDEOS and COMMENTS ON FACEBOOK PAGE OR CANVAS DISCUSSION BOARD)

• To what extent do you think PR was involved in placing the story. Why? What impact is the story likely to have on public behaviour? (personal, social, economic, political). How might PR placement and public behavior be linked?

support

Lecture content and tutorial exercises in Week 6 Class 1 and 2 and Week 7 Class 1 will address the assessment criteria. You must also read widely in the Australian news media and contribute to class and online discussions about news and current affairs in the weeks leading up to your presentation.

There will be some class time in in Week 8 Class 1 to watch some of the Flipgrid videos submitted by other students, and to record some of your own brief comments on their videos about PR placement and the impact on public behaviour.