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Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
3 Sources
Style:
APA
Subject:
Management
Type:
Speech Presentation
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

Sales Maximization Strategy for Coca-Cola

Speech Presentation Instructions:

For this assignment, you must use detailed statistical data, researched information and business, financial or economic concepts to support the arguments that you present.
Using business, financial or economic concepts learned up to now in our class or in other classes, present a strategy that could maximize sales for a company or an industry in the United States or of another country. Do not choose the same company or an industry as in your Project.
To address the questions, research must be done. It is important that factual information be provided so as to provide an accurate description.
You should include all of the following in your text, but can choose to incorporate additional information so as to provide a more complete response:
Informational Introduction:
Briefly define a particular company or an industry in the United States or another country. (i.e.: Apple, a small restaurant, a YouTuber, VR helmets,...). You must use statistical data and factual information to address this question.
Present the main points of your sales strategy for the company or an industry that you chose.
Theoretical Question:
You must integrate at least two business, financial or economic concepts acquired in this class to explain how the particular company or industry that you chose has specific criteria that would help to define a tailored and specific sale strategies.
You can use tables or diagrams to relate the concepts that you chose.
Normative Question:
You may address the following, but can decide to address more questions:
“What is the particular structure of the company or industry that means that a specific sale strategy has to be defined.
“What are the detailed components of the sales strategy that you anticipate using?”
“How will the specific components of the sales strategy that you anticipate using be successful considering the particular structure of the company or industry that you chose?” (This question will be heavily weighted in your Presentation’s grade)
General Instructions
You must integrate business, financial or economics concepts learned in class and apply them to your analysis.
You must state your interpretation of the information that you provided and then justify your interpretation using several arguments that you will need to explain.
You should take a balanced position.
Special Instructions
You must write at least 10 minutes.
You must also use graphs and/or equations to present your information.
You must appropriately reference all of your sources using the APA or the MLA guidelines.
This is a presentation project, and the previous project that I choose was Ford Motor. For this one, it has to be another company.

Speech Presentation Sample Content Preview:

Sales Maximization Strategy
Student’s Name
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Sales Maximization Strategy
Introduction
The Coca-Cola Company is a multinational corporation with its headquarters in Atlanta, Georgia. The company operates and distributes its products to over 200 nations worldwide. The Coca-Cola company deals with beverage products, specifically soft drinks such as Coca-Cola, sprite, and Fanta. The company was started by Asa Griggs Candler in 1886 in Atlanta, Georgia, and has been in operation since then. The company has expanded to the international market over time. Currently, the Coca-Cola company sells concentrated syrup to bottlers globally. The bottlers hold local Coca-Cola franchises that produce the finished products and distribute them locally. The sales strategy that could maximize sales in the Coca-Cola company is an inbound sales strategy that will integrate four significant areas: conducting a market analysis, advertising strategy, consumer analysis, and product value. The Coca-Cola company should first identify a sales team and develop a sales strategy plan. The sales strategy plan should clearly outline the goals, best practices, and how to align the team to create consistency.
Theoretical Question
Sales maximization can be defined as the intentional way of achieving the highest possible sales volume without making losses. Sales maximization mainly aims to increase a company's market share and eventually increase profits. Many companies and industries use sales maximization strategies that have succeeded for others. However, having a specific sales strategy carefully designed for a particular company or industry will produce the desired results. When developing a sales strategy, the sales team should understand the nature, structure, current strategies, and the market share of the company, hence developing a customized sales strategy for the company.
To develop a specific sales strategy for the Coca-Cola company, it is crucial to understand the following two concepts about the Coca-Cola company. Given that the Coca-Cola company is a multinational company, we will look into the international market. The first important concept is the sales maximization theory.
Baumol's Sales Maximization Theory
Baumol's sales maximization theory stipulates that the primary objective of any firm is to maximize sales rather than profit. He states that a firm's goal is maximizing sales, subject to a minimum profit constraint (Mert, 2018). The Coca-Cola Company is an oligopoly in the soft drink market, with other industries such as Pepsi having a smaller market share. Sales maximization increases the total revenue. According to Baumol, oligopolistic firms are always in equilibrium at the output and earning profits, as illustrated in Baumol's sales maximization hypothesis below:
As seen in the illustration above, when an oligopolistic firm like Coca-Cola increases sales, there is higher output at lower prices, provided the minimum profit is met. Therefore, the best sales strategy that would fit the Coca-Cola company would be one that suits an oligopolistic firm.
Globalization and the World Economy
The second important concept of consideration i...
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