Environmental Analysis of Apple Inc (Literature & Language Speech Presentation)

Environmental Analysis of Apple Inc
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Environmental Analysis of Apple Inc
Apple is one of the most renowned brands in the electronics industry. It is famous for its trademark Apple electronic products and success in the market. As such, it makes it interesting to understand the marketing factors that influence its operations and the strategies it has put in place to overcome the resulting challenges. In order to get this understanding, the PESTEL framework was used in conducting an environmental analysis of the company. PESTEL framework is a tool that is used in such cases when there is a need to understand the environment in which a business operates. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal, denoting how each of the factors affects the operation of a company.
Political/Legal
Apple operates under the laws and regulations of the market since illegal practices of the contract manufacturing will bring negative impact to Apple’s reputation. However, the company is facing challenges like over-reliance on cheap manufacturing labor in China; this may raise legal concerns. In addition, a number of employee suicides in Foxconn in China have been reported. This could also raise concerns and the local auth...