Marketing Problems: Kraft Foods

Marketing Problems: Application and Decision
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Table of Contents TOC \o "1-3" \h \z \u Introduction: Problem Identification PAGEREF _Toc45626734 \h 3Key Facts Contributing to the Problem PAGEREF _Toc45626735 \h 3Strategic and Situational Analysis PAGEREF _Toc45626736 \h 4SWOT Analysis PAGEREF _Toc45626737 \h 4Strengths PAGEREF _Toc45626738 \h 4Weakness PAGEREF _Toc45626739 \h 4Opportunities PAGEREF _Toc45626740 \h 4Threats PAGEREF _Toc45626741 \h 4Financial Analysis PAGEREF _Toc45626742 \h 5Alternatives PAGEREF _Toc45626743 \h 5Evaluation of Alternatives PAGEREF _Toc45626744 \h 5Alternative 1: Simultaneously Launch of SSP PAGEREF _Toc45626745 \h 5Alternative 2: Await Market Test in the US PAGEREF _Toc45626746 \h 6Recommended Actions with Rationale PAGEREF _Toc45626747 \h 6
Marketing Problems: Application and Decisions
Introduction: Problem Identification
Kraft foods is an American grocery manufacturing, and it is headquartered is in Chicago. The product manager, Geoff Herzog, is a coffee developer and have been encouraging to launch single-serve coffee pod machine in Canada (Ivey, 2020). The primary issue being identified in the case is the indecisiveness of the manager related to the strategic marketing issue. Kraft coffee pod is indeed facing marketing issue as the most complicated issue. It has been denoted that the company have been investing significant resources in marketing and advertising. The present manager is not able to decide the launch of coffee pods in Canada and other regions. Other issues include the bargaining power of a supplier is low because of the competitor’s presence in the market that provides little or no opportunity to the company. Also, the intensely competitive nature of the market does not allow the company to obtain a high ratio of profits from the services and products. At the same time, there has been a strong and intense competitive rivalry that is a significant barrier in the decision-making process. The market of Canada is surrounded by giant competitors of coffee shops such as Tim Hortons, Star bucks and others. There will be a low chance to attract the customers, and this reason is making the manager to have struggled in decision making.
Key Facts Contributing to the Problem
Several vital facts contribute to significant problems and challenges and arise the fact that the manager, Herzog, is not in the pace of making an active decision concerning the pricing and taste preference in the new market. It is complex to set and follow new marketing conditions for other regions.
Harrison & John (2013) depicts another essential fact is evaluating the preferences and taste of new customers when introducing a new product in the market. These are some essential facts due to which Herzog is not making a quick decision.
Strategic and Situational Analysis
SWOT Analysis
Strengths
Kraft food has been among the other plentiful food and Beverage Company, and it is among the most significant player in the region of North America. The company have an impressive brand portfolio with around 50 brands that exceed its revenue by 100 million dollars.
Weakness<...