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Pages:
4 pages/≈1100 words
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3 Sources
Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
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Topic:

Eli Lilly in India: Rethinking the Joint Venture Strategy

Case Study Instructions:

Assignment 2 —Eli Lilly in India: Rethinking the Joint Venture Strategy

Unit 2: International Business and International Firms

In Assignment 2, you will analyze the case of Eli Lilly in India, which documents the evolution of an international joint venture between a leading US pharmaceutical company, Eli Lilly, and Ranbaxy Laboratories of India. If you haven’t already done so, review the Assignment Tips and Requirements and the Note on Case Analysis (links are on the instructions page for this assignment).

The Eli Lilly in India case provides an illustrative example of the opportunities and challenges presented by one of the fast-growing emerging markets, India. Completing this assignment will enable you to see the interconnectedness among foreign direct investment, business-government relations, and international trade. You will be able to explore how changes in strategic objectives of joint venture partners and how institutional changes in a joint venture’s operating environment necessitate evaluation of a partnership and change.

The Case

To read the case, click the link below (will open in new window).

Eli Lilly in India: Rethinking the Joint Venture Strategy

Case Analysis Questions

The following questions are just a starting point that will help you organize your thoughts and better analyze the case. DO NOT simply answer these questions—rather, you must write a thorough case analysis as outlined in the "Assignment Tips and Requirements."

  1. Did Eli Lilly pursue the right strategy to enter the Indian market?
  2. Carefully consider the evolution of the joint venture. Evaluate the three successive international joint venture leaders. Identify the unique challenges faced by each.
  3. How would you assess the overall performance of the joint venture? What did the partners learn from the international joint venture?

What action would you recommend regarding the Ranbaxy partnership? What are the implications of your recommendation?


Textbook: Wild, J. J., & Wild, K. L. (2012). International business: The challenges of globalization (6th ed.). Upper Saddle River, NJ: Pearson Education Inc. ISBN # 0132616882
Or this version: Wild, J. J., & Wild, K. L. (2019). International business: The challenges of globalization (9th ed.). Pearson Education Inc. ISBN: 978-0-13-472922-0

Case Study Sample Content Preview:


Case Study Report
Student’s Name
Institution Affiliation
Course Code and Name
Instructor’s Name
Date Submitted
Case Study Report
Executive Summary
The paper is instrumental as it addresses Eli Lilly and Ranbaxy's joint venture. It is the joint venture that was used to enter into the Indian pharmaceutical market. The document discusses the strategic approach that Eli Lily applied, such as partnering with Ranbaxy to leverage the local market, ensuring there is a lowering of the manufacturing costs and access to free clinical trials. There were challenges, but still, the venture was profitable to both parties. The discussions are in-depth, showing the reader that there is a need to focus on joint ventures when engaging in new market entry. From the readings, it is clear that yes Eli Lily engaged in pursuing the right strategy that was needed to enter the Indian market. Lily started by having a joint venture with Ranbaxy, which reduced the costs and liabilities in the business. In the case of manufacturing bulk drugs in India, Ranbaxy came in handy because it was the second-largest pharmaceutical company in the region. Ranbaxy also had a large market share in the locals, with 15 percent. Besides that, Ranbaxy was the second largest company doing exports in India, which allowed the company to establish large, extensive supply networks.
Problem Statement
Eli Lily was challenged about entry into the Indian market, and he made strategies that helped address the issue. Therefore, the problem of the research is the entry of Eli Lily into the Indian pharmaceutical market.
Analysis
The main challenge that was faced by the JV 

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