The Yogurt War: Buying Product In This Product Category

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Yoghurt Wars
There are a number of values for customers that buy product in this product category. These are values that define what the customers are buying relative to what is being offered in the market. one of the customer values that is crucial in this market segment is the element of the health benefits the yoghurt offers to the customers. The customers want to know that they can take their favorite yoghurt flavor and topping without having to worry about health concerns. More importantly, customers want to know that their favorite yoghurt also comes with some benefits to their health, specifically offering nutritional value. The second level of customer values refers to the cultural significance. Different customers from across the international markets will have different cultural values. It is crucial that these values are incorporated into the yoghurt that they are sold. For customers who come from the Asian continent, yoghurt flavors that have the green tea aspect are crucial to preferences. This a value that mimics the recognition of the uniqueness of the people’s culture. Lastly there is the fact that, customers want a product that offers them the flexibility of the customizable preferences. The customers in this product category, want a product offered to them to be highly flexible relative to what the customers are in the mood for or what they would regularly want. This is achievable through the customizable yoghurt, where the customers have a chance to give an order of the flavors and toppings that they would want included in their yoghurt drink. This is crucial as it gives the customers control into what they want from a yoghurt drink.
A closer look at the two companies approaches, there is some element of difference and similarities. With reference to the similarities that can be identified from the way that the two approach their products and customers in different markets. One of the main similarities is tied to the fact that the two companies have invested in tastes and flavor which reflect the preferences of the customers in the local and international markets. Customers are treated to a unique experience of diverse tastes and flavors for the ease of choices that are available to them. In the international markets, the customers are offered flavor that mimic their culture and setting. There is also the element of creativity that can be established in the product lines that the companies are offering. Customers are treated to creative designs from the product lines, the stores and even the marketing campaigns. It is also crucial to note that the two companies are quite similar in the way that they offer their products with an emphasis on health. However, there are some significant differences that come up. One of them is that the appeal that is used by two companies. For the Pinkberry, the appeal is largely associated with the playfulness that starts out when people are younger. Aspects...