COMP1113 – Principles of eBusiness - E-Business Case Study

By The Namesake Case Study
Student’s Name
Institutional Affiliation
By The Namesake Case Study
Introduction
https://bythenamesake.com/pages/about-us
By The Namesake is a small Canadian online store that mainly deals with leather jackets. Besides the leather, the entity also deals with jackets made from other materials including fur and animal skins. It also deals sells ladies’ pants. The business has an enviable online presence that serves as its main driving force. This paper looks at the principles and concepts that the business uses to counter the stiff competition and remain competitive.
E-business Principles and Concepts
By The Namesake operates a Business to Consumer (B2C) website who mainly sell their products to their end users (/types-of-ecommerce-business-models/). This business models helps the business minimize on its marketing costs as it is in direct contact with its clients. The website has elaborate features, including a chat window, where customers can leave their messages and the management responds to them. The website also makes it easier for the customers to shop and decide on the product that appeals most to them. They can order products and either pick them or have them delivered at their preferred place.
Secondly, the business has an excellent product promotion strategy, which is based on the redefinition of product value. Scrolling the website, the company has four major five main sections that summarize its products, services, campaigns, and a press channel for its customers, and a home page where new customers can visit and read about it. The different channels give the business an opportunity to explain its products and services to the clients. The business has several campaign promotions, such as movement 06, revolution 03, and lookbook 01. All these promotions are meant to market the company products by appealing to different audiences. The promotions help enhance the product appeal to the customers and hence guiding them to know the type of product that suits their desires. The customers can then place their orders through a design studio that allows them to decide on the style that appeals to them the most (/pages/about-us). Through these campaigns, the company redefines its value to its existing and potential customers.
The business also has an excellent Customer Relationship Management (CRM) system. A CRM system comprises of a series of practices, strategies, and technologies that businesses utilize to manage and assess their customer interactions. By The Namesake manages and assesses its clients by analyzing the pre-orders for new products and responding to customers promptly. The overall model for the website is a Merchant Model. This business model mainly involves selling goods or services over the internet. The company mainly uses the website as a retail, where it sells products directly to its customers. The business has a specific manufacturing plant where all t...