Advertising Strategies to Market a Skateboard Brand to Generation Z

Advertising Strategies
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Advertising Strategies
This post describes how one would use the six advertising strategies to market a skateboard brand to Generation Z.
Affective advertising strategies are used to target consumers on an emotional level (Ogden & Ogden, 2014). This strategy could be particularly effective for Generation Z, as this demographic is particularly attuned to the emotional appeals of marketing. The affective advertising strategy would likely use features that evoke positive emotions, such as nostalgia and fun, to market a skateboard brand to Generation Z. It could be combined with online advertising (like social media advertising) to target Generation Z specifically (Bala & Verma, 2018). As mentioned in the lecture, online marketing provides higher chances of improving reach in targeted market segments among Gen Z.
Brand imaging advertising is a strategy used to create an emotional connection between a brand and its target audience. It enhances the overall perception of a product or service and can increase sales (Ogden & Ogden, 2014). One way to use brand imaging advertising is to create a profile of Generation Z. This can involve understanding their interests, values, and lifestyle choices. Once this information is known, it can be used to create ads that appeal to this demographic. Another way to use brand imaging advertising is to create content relevant to Generation Z. This can be done by creating videos, blog posts, or social media posts (Bala & Verma, 2018). This content should be designed to capture this demographic’s attention and encourage them to buy the product or service.
On the other hand, the unique selling proposition (USP) advertising strategy is an effective way to market a skateboard brand to Generation Z. The approach focuses on the features and benefits of the product that set it apart from its competitors (Ogden & Ogden, 2014). This strategy is likely to be successful because skateboarding is a sport that many young people enjoy, and the unique features of the skateboard make it an appealing option for this age group. One way to use the USP advertising strategy is to focus on the unique features of the skateboard. For example, one might highlight the fact that the skateboard is designed specifically for young people or that it is easy to use. Another way to use the U...