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Essay Available:
Pages:
1 page/≈275 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Creating and Capturing Value

Essay Instructions:

Using some of the terminology words attached, discuss the following: If a firm has created value is it also always able to capture that value? How does a firm create value and then what must it be able to do to capture that value? In your answer provide an example of a firm that has been able to create value. Then discuss whether or not you believe it has captured that value and if so how it was captured and if not why it was not able to do so.

Essay Sample Content Preview:

Creating and Capturing Value
Name
Institution
Creating and Capturing Value
For firms to achieve success in the competitive climate, the addition of value is a key aspect necessary for meaningful consideration. Firms can create value through the adoption of various strategies, which include understanding what drives the value for their customers, understanding their value proposition, creation of a win-win price as well as focusing on the investments that target the firm’s most valuable customers (Woodside, Golfetto & Gibbert, 2008). Firms on the other hand, can enjoy the benefits of value capturing through various strategies, which relate to the pricing of products. Firms should therefore shift from strategies that lead to them pricing their products based on their competitors and as such should adopt the various strategies that would enable them to price their products form a value perception that is inclusive of the customer’s considerations (Dodds, 2003).
Apple a widely reputed universal c...
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