Creativity in Advertising

LW6
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LW6
The job of a creative in an advertising agency is hard because it involves constant thinking (Juska, 2017). Unlike other professions, advertising creatives need to come up with new ideas every day. This involves a lot of long working hours, bad ideas, and differences with the clients. It is up to the creatives to make sure that the client knows that the ideas they present are what’s best for their products. This is why most people who take up creatives’ jobs are the kind of people who have authority problems.
Some people excel at being creative than others in the professional context because they understand that what consumers want is what they want. A good creative director or copywriter should be able to see the consumer in him or herself. This way, every idea they come up with should reflect what he wants and, ...