Strategic Goals and Key Performance Indicators (KPIs) for TransGlobal Airlines

MBA-620 
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MBA-620 
To: TransGlobal Airlines Leadership Team
From: Controller
Date:
SUBJECT: Strategic Goals and Key Performance Indicators (KPIs)
As a retired Navy officer and fighter pilot presently controlling a division of TransGlobal Airlines, I have realized that the organization is looking forward to obtaining two minor aviation companies in the Caribbean dealing with chartered flights for luxury vacations utilizing light aircraft. The purpose of this memo is to demonstrate the benefit of setting goals and making sure there is balance in the whole process. This balance is an essential process than before during the company's attempt to expand. Below are various SMART Goals that will assist the company in finding success going forward, together with four strategic aims with a rationale for each.
SMART Goal: Financial
Since 1951, TransGlobal Airlines has been focusing on developing financial objectives, which have positioned the company at an outstanding operations level that offers clients luxurious and enjoyable services. Unfortunately, the organization has recently encountered reduced success because of the gap between growing assets and liabilities. As a result, embracing an instant SMART Goal to surge by at least 10% of all assets would be beneficial. The gross yearly revenue would be increased by 15%, creating the essential adjustment for accomplishment. This increase would afford shocked and surged profits divided over three years.
SMART Goal: Internal Process
As we advance, it is essential to develop an internal process to skyrocket our customer base and nurture regular flight occurrences. The measure needs to be integrated to enhance the quality of existing company aircraft and the company's current aircraft and wide communication and ensure each flight offers comfort and optimum security to our customers, which will help stimulate customer relations by enhancing the traveling experience. Clients are crucial to the company, but the workers are also imperative to the organization. Therefore, creating a program to enhance employee satisfaction to 80% will be crucial. This process would require management to offer a friendly and fair working environment that effectively fosters the heart of the company's brand (workers). Satisfied employees demonstrate an optimistic perception of customers, but adverse client insight adheres with the company’s 20...