Sign In
Not register? Register Now!
Essay Available:
Pages:
8 pages/≈2200 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 41.47
Topic:

External and Internal Environments

Research Paper Instructions:

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.
Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Research Paper Sample Content Preview:

External and Internal Environments
Name
Professor
Course
Date
Introduction
Samsung Electronics Company is a worldwide leader in technology which opens new possibilities for people all over the world. The company through persistent innovation and discovery, it has transformed the worlds of Smartphone, tablets, TVs and other products. The company was started in Tageu, Korea as a small business exporting dried Korean fish, fruits and vegetables to Beijing and Manchuri. The company has now grown to a global leading electronic company. The company has come up with a strategic partnership with blackberry as a way of providing End to End safety measures for android. With KNOX, Samsung developed diverse Android devices with capability of safeguarding enterprise data with numerous layers of software and hardware-based protection. Blackberry on the other hand brings to the partnership EMM (enterprise mobility management), a class-leading cross-platform which is a highly secure option of mobility. Together, the two companies offer enterprises endowed with new as well as extremely secure mobility option (BlackBerry, 2014).
Samsung Electronics Co. Ltd and its subsidiaries are involved in information technology, mobile communications, consumer electronics and device solutions businesses globally. Some of its products include mobile phones, television, tablets, DVD players, Blu-rays, home theaters, Bluetooth speakers, and home appliances such as air conditioners, refrigerators, microwave oven, washing machines, ovens and dishwashers, mini components such as camcorders and cameras, PC/printers/peripherals such as tablet PC, chrome devices, notebooks, monitors, laser printer/multifunction and optical disc drive, storage and memory products such as memory cards, accessories and computer products. The company is also involved in the production of health care products such as ultrasounds, digital X-ray, in-vitro diagnostics, large format displays, hospitality displays, LSI products (such as smart card IC, display driver IC, field communication IC, microcontroller units and system-on-chip, foundry services as well as mobile devices’ application processor), LED lighting solutions ( such as lighting packages, display panels, dashboard and exterior lighting, engine, retrofit lighting and drivers), OLED and LCD panels. The company also engages in hosting cyber game match, manufacturing semiconductor components, and technology business undertaking capital investment, as well as offering repair services for electronic devices. In addition, the company offers general logistic agency services; sponsors games and sports team, dental CT, medical equipment, software, credit management and manufacturing optical cable/fiber (Bloomberg 2015).
For the success of every business, customers are the key players. Companies should therefore capitalize on understanding their customers. Today, many companies have diverted from mass marketing and are opting for market segmentation as well as targeting. Segmentation involves splitting a market into various groups of consumers depending on their distinct needs or characteristic that necessitates marketing mixes or individual products. Through market segmentation, companies are able to breakdown het...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to edgar allan poe:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now