Strategy Analysis of Porsche
1. evaluate the company’s current health in terms of performance, product range, innovation pipeline and internal resources
2. identify new strategic threats and opportunities using PESTEL and Porter’s 5-forces analysis
3. Explore the company values and risk appetite using MacAlister’s risk methodology; and assess whether the company really cares about building trust with consumers, regulators and the general public; students will explore company policies on product safety and sustainability, supply chain transparency, community/political engagement and cybersecurity
4. Map and assess the company’s reputation and perception by consumers (does it match the company’s policy and intentions), and whether they trust its products, its message and its people. Does CSR contribute to building an engaged community of consumers?
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