Communication Assessment Project: A Case Study of the Society for the Prevention of Cruelty to Animals during the Covid-19 Era

“Organizational Communication Assessment”
A Case Study of the Society for the Prevention of Cruelty to Animals during the Covid-19 Era
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Background
The Society for the prevention of Cruelty to Animals is an organization that fights against the ill treatment of animals. The organization located in England was started in 1824, with the aim of preventing the abuse of carriage horses before the arrival of automobiles. At the time, horses were driven across stifling hot summers and freezing cold winters, without or with little, water, food and rest. The only interest of the carriage drivers was to make money and would beat the horses whenever they refused to move (Tutu, 2013)
The first SPCAI helped to pass the laws and regulations that shunned the carriage-horse abuses and business. With the success, the organization expanded to cater for dogs and other animals in its endeavor to curb cruelty. The American Chapter of SPCAI was started in New York City in 1866. Today, SPCAIs are spread all over the world.
SPCAI International was started in the year 2006 in the U.S. The mission being: to advance the safety and wellbeing of animals. Though most people presume that the most humane societies and local SPCAIs are affiliated, well, they are not. Thus, SPCAI seeks to utilize and develop global network that supports both independent animal groups and fight for the cruelty against animals. SPCAI International seeks to help the impact and growth of independent shelters, through information networking, alliance building, international and national programs.
In 2007, SPCAI International commissioned the first ever shelter program-named Shelter Support Fund (formerly Shelter of the Week) (Tutu, 2013). SPCAI International offers monetary support at the local level by funding selected welfare organizations. These grants offer financial help to struggling welfare organizations, in the U.S and globally, and help enhance the physical conditions, improve neuter and spay programs and generally reduce euthanasia rates. The organization also offers cat and dog rescues, wildlife rehabilitation, foster programs, special needs recovery as well as provision of shelters in US and other 60 countries globally.
The second major initiative for SPCAI International was founded in Baghdad named, Operation Baghdad Pups Worldwide. This was done at the request of many combat personnel that served in Afghanistan and Iraq. The program offers clearance, transport and veterinary services to animals that befriend servicemen while on duty. Operation Baghdad is a challenging and expensive program since it does not only serve animals but also offers peace to American soldiers when they return home. To date SPCAI has helped thousands of soldiers transport their animals from Africa, South Asia and Middle East and more.
Along with the animal protection initiative, the organization also runs various Education initiatives. Together with other partners, the organization provides humane education through in-person clinics, school programs, online and printed resources. Through the website, the organization provides animal advocates and gua...