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Business & Marketing
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Research Paper
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Topic:

COVID-19 Consumption Behavior Changes in the U.S

Research Paper Instructions:

Follow the instructions that I gave you, I prefer to research and write US problem during COVID-19.
The sample assignment is just an example with another topic that you can see the format and details.

 1 of 3 This question paper consists of 3printed pages, each is identified by the Code Number  Assessed Coursework Consumer Behaviour 100% Assignment Background: The current Covid19 pandemic has ignited profound consumption changes among consumers. For instance, consumers in African countries are reported to have cut down spending on groceries and increased spending on data (MSN, 2020). Covid19 has also driven healthy eating behaviour across a few countries in Asia (foodingredients1st, 2020). Furthermore, consumers are said to have shifted away from fast fashion towards sustainable consumption (Retailcustomerexperience, 2020). These are just a few examples of how the pandemic has changed consumer behaviour, you may have noticed some other changes while countries all over the world are fighting against this pandemic. Your task: To identify and review some of the consumption changes caused by Covid19 pandemic in a country of your preference. Your discussion must be based on three lecture topics from the following list:  Motivation  Perception, learning and memory  Attitudes  Consumer identity  Reference group, family and household consumption  Culture and consumption  Innovation and consumer outcome Note: 1. This assignment is pending external examiner’s approval. Your module leader will let you know once it is approved. 2. The above topic list is indicative of the weekly lecture content and focus, the exact title of those topics may change. Reference:  Foodingredients1st (2020), COVID-19 drives healthy eating behaviors in Asia, reveals Innova Market Insights, https://www.foodingredientsfirst.com/news/COVID-19-driveshealthy-eating-behaviors-in-Asia-reveals-Innova-Market-Insights.html  MSN (2020), Lockdown impact on consumers: Will Africa remain one of the world’s fastest-growing consumer markets? https://www.msn.com/en-xl/news/other/lockdownimpact-on-consumers-will-africa-remain-one-of-the-world-s-fastest-growing-consumermarkets/ar-BB16JcX8  Retailcustomerexperience (2020), COVID-19: There is hope for fashion yet, https://www.retailcustomerexperience.com/blogs/covid-19-there-is-hope-for-fashion-yet/ LUBS5402M 2 of 3 Assignments should be a maximum of 3,000 words in length. All coursework assignments that contribute to the assessment of a module are subject to a word limit, as specified in the online module handbook in the relevant module area of the MINERVA. The word limit is an extremely important aspect of good academic practice, and must be adhered to. Unless stated specifically otherwise in the relevant module handbook, the word count includes EVERYTHING (i.e. all text in the main body of the assignment including summaries, subtitles, contents pages, tables, supportive material whether in footnotes or in-text references) except the main title, reference list and/or bibliography and any appendices. It is not acceptable to present matters of substance, which should be included in the main body of the text, in the appendices (“appendix abuse”). It is not acceptable to attempt to hide words in graphs and diagrams; only text which is strictly necessary should be included in graphs and diagrams. You are required to adhere to the word limit specified and state an accurate word count on the cover page of your assignment brief. Your declared word count must be accurate, and should not mislead. Making a fraudulent statement concerning the work submitted for assessment could be considered academic malpractice and investigated as such. If the amount of work submitted is higher than that specified by the word limit or that declared on your word count, this may be reflected in the mark awarded and noted through individual feedback given to you. The deadline date for this assignment is 12:00:00 noon on Tuesday 26 January 2021. An electronic copy of the assignment must be submitted to the Assignment Submission area within the module resource on the Blackboard MINERVA website no later than 12:00:00 noon prompt on the deadline date. Faxed, emailed or hard copies of the assignment will not be accepted. Failure to meet this initial deadline will result in a reduction of marks, details of which can be found at the following place: https://lubswww.leeds.ac.uk/TSG/coursework/ SUBMISSION Please ensure that you leave sufficient time to complete the online submission process, as upload times can vary. Accessing the submission link before the deadline does NOT constitute completion of submission.You MUST click the ‘CONFIRM’ button before 12:00:00 noon for your assignment to be classed as submitted on time, if not you will need to submit to the Late Area and your assignment will be marked as late. It is your responsibility to ensure you upload the correct file to the MINERVA, and that it has uploaded successfully. It is important that any file submitted follows the conventions stated below: FILE NAME The name of the file that you upload must be your student ID only. ASSIGNMENT TITLE During the submission process the system will ask you to enter the title of your submission. This should also be your student ID only. FRONT COVER The first page of your assignment should always be the Assessed Coursework Coversheet (individual), which is available to download from the following location: http://lubswww.leeds.ac.uk/TSG/index.php?id=27 STUDENT NAME You should NOT include your name anywhere on your assignment LUBS5402M 3 of 3 END LUBS5402M 4 of 3 Appendix: LUBS5402M Consumer Behaviour Assignment Marking Criteria Student Number: Category / Grade Criterion 1 Acquisition of knowledge Criterion 2 Interpretation and analysis Criterion 3 Construction of argument Criterion 4 Relevance Criterion 5 Documentation & presentation Weight 25% 25% 25% 15% 10% Distinction 100-70 Displays thorough understanding of the subject by overwhelming, rich, balanced, up-to-date information. Exhibits critical, independent and insightful explanation and analysis Exhibits such characteristics as: independence, cogency, nuance, subtlety, sophistication, and powerful grasp on methodology. Keeps an unusually clear and well-structured focus, and shows an excellent grasp of key issues and of their importance Documentation and presentation are displayed in a professional manner. Merit 69-60 Provides substantial information, displays a solid knowledge of mainstream material. Has a clear understanding of the material and its significance. Argues in an assured and orderly way, with clear development. Shows some understanding of methodology. Materials adopted shows clear relevance to the argument and discussion Displays a thorough grasp of appropriate principles of documentation and presentation. Pass 59-50 Provides a reasonable quantity of accurate information. Has a competent (if dependent or incomplete) understanding of the material and its significance. Presents the general outline of an appropriate argument. Displays a sound general sense of relevance though sometimes wavering and unreflective. Displays a general grasp of appropriate principles of documentation and presentation. Fail: 49-40 39-30 29-1 Provides a limited quantity of information with some accuracy. Has some limited understanding of the material and its significance. Presents some elements of an appropriate argument. Displays some limited sense of relevance. Displays some limited care and competence in documentation and presentation. Is incompetent in quantity or accuracy. Has no real sense of what the material means. Presents inappropriate argument. Displays no adequate sense of relevance. Displays an inadequate grasp of appropriate principles of documentation and presentation. Shows little and/or no understanding of the subject Shows little and/or no capacity of interpretation and analysis Shows little and/or no evidence of arguments Shows little and/or no relevance to the subject discussed Not up to basic academic standard Fail 0 (nonsubmission) N/A N/A N/A N/A N/A Final Mark: Comments: First marker: ________ Second marker: _______ I have approved/amended the mark.

Research Paper Sample Content Preview:

COVID-19 Consumption Behavior Changes in the U.S.
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COVID-19 Consumption Behavior Changes in the U.S
The advent of Covid-19 in 2019 and its progression through 2020 has greatly influenced global health, economic and social structures, and consumers' perspectives that are the main factors for consumption habits and behaviors. Crises, such as Covid-19, model and emerge new consumer behaviors due to varying attitudes and perception of risks due to differences in the effect in social and individual factors (Mehta et al., 2020, p. 292). As one of the most hit countries globally, with more than 20 million infections and 352,000 deaths (Farzan, 2021), U.S. consumption habits have greatly evolved due to the virus as consumers and businesses strive to meet the required health regulations. Various consumer behaviors are visible in the U.S. economy- emergent due to the virus, including the reliance on online shopping, local buying, minimalist and conscious approach, and health-focused purchases (Wright and Blackburn, 2020). Motivations, attitudes, and the adoption of innovations by businesses and customers are some aspects that can be used to understand consumption behaviors in the U.S. during the pandemic. Understanding the motivations and factors pushing consumers towards conscious, local, and online buying among U.S. consumers helps marketers address the emerging needs and trends. Consumer attitudes have also experienced significant changes during the pandemic as their views and reactions are dependent on the social and economic environment. Innovations have also enabled and facilitated consumer changes as they enable shopping online, using apps and social media, which has expanded virtual interactions during the pandemic. Studying consumer changes under motivations, attitudes, and innovations provide a better understanding of the evolving purchasing trends during Covid-19.
Motivation
How the Virus has Led to the Process of Motivation
In this context, motivation refers to the drivers of consumption habit changes that are existent due to the Coronavirus in the U.S. D'Souza (2008) explains behavioral change motivations as induced by needs, goals, and values, which can be personal, social, or economic. In their study on the motivations of consumption behaviors during the pandemic, Parson and Vancic (2020, p. 15) noted that human needs are the biggest influencers of consumption behaviors depending on their urgency. Deriving from Maslow's need hierarchy, Covid-19 has concentrated needs mainly in the three base needs, including physiological, security, safety, and social needs. Health safety regulations form the most urgent needs in the hierarchy during the pandemic, therefore constituting the spending habits' biggest motivator. Sanitation needs and products, physical distancing, and lockdown requirements are the basic needs of motivating spending patterns. To show the economic motivation and the need to limit physical interactions, the country has one of the most reactive consumers as they spend around 15-29% of their net expenditure on groceries and approximately 14% on other products like snacks, household supplies, non-food child supplies, and home entertainment (Charm et...
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