Digital Marketing Strategy for Tesco

DIGITAL MARKETING STRATEGY
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Executive Summary
Tesco is a large retailer in the U.K. that has different branches all over the world. Tesco offers a wide range of products to customers. The paper focuses on the digital marketing strategies of Tesco in Sheffield. The existing digital marketing channels of Tesco include social media marketing, television advertisements, Tesco website, and email marketing. The company emphasizes social media marketing because it is the best way for a company to share its product knowledge with a large audience. Tesco's most effective digital marketing channels are Facebook, Instagram, and LinkedIn. Social media is a company's main digital marketing source because it helps to gain more people's attention. Tesco provides complete knowledge of its products and features on social media so that people can get the products as per their needs and demands. Tesco must provide focus on its website to attract more visitors. The website's best customer support will help Tesco to share complete knowledge with the people.
Table of Contents 1. Introduction. 4 2. Critique of Current Digital Marketing Strategy. 4 2.1 Branding. 6 2.2 Interactivity. 6 2.3 Visual Communication. 7 3. Proposed Digital Marketing Strategy. 9 3.1 Maslow Hierarchy of Needs. 9 3.2 Customer-Led Positioning. 10 3.3 4Ps of Marketing. 10 3.4 Recommendations. 12 4. Conclusion. 13 5. References. 14
Digital Marketing Strategy
1. Introduction
The trend of digital marketing strategy is increasing rapidly because it helps to gain the attention of more customers. Digital marketing is an effective tool for companies to increase awareness of their products. The paper has discussed detailed information about the digital marketing strategy for real-life SMEs in Sheffield. Tesco has been selected for the paper because it is a well-known SME in Sheffield. Tesco is a general merchandise and grocery retailer with its headquarters in England. It was founded in 1919 and has been involved in global expansion since 1990, along with operations in 11 different countries worldwide.
Tesco uses digital marketing strategies to increase customer retention and enhance sales. With help from organic search, the company attracts 31.5 million visitors yearly, and 14.4K visitors come from paid searches. Tesco's website has 22.7 million visitors monthly, which helps to enhance its sales. The retail store also used social media channels to market its products, such as Instagram and Facebook (Digitalscholar, 2022). Tesco has a separate Instagram account in each country that helps to provide more emphasis on the needs and demands of customers. Tesco is also involved in Google Ad strategies to get the attention of more traffic.
2. Critique of Current Digital Marketing Strategy
Tesco focuses on a low-price strategy to attract many customers. The company uses media and print advertising to forward messages to existing and potential customers. The main emphasis of Tesco is to provide promotional offers to the customers to retain and attract them. The online and physical stores of Tesco offer buy one get one offer to the people. The com...