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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
4 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Marketing (Jim Beam)

Research Paper Instructions:

I have a team project, and we have to develop a Marketing Campaign for Jim Beam Beverages. I want to know all the media they are using, and how to improve their marketing campaign. Clearly state what changes you think should be made to improve the campaign and why. You do not have to use all the methods of advertising listed(Print, Television/Cable, Direct mail, Radio, Internet/Social media, outdoor/out of Home Advertising). No specific number of sources required.

Research Paper Sample Content Preview:
Marketing (Jim Beam)
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Marketing is a tool that is fundamental to any business. It is one of the pillars upon which businesses rely to achieve their ultimate goals. When seeking to initiate a marketing campaign, there are many factors that must be considered. These factors include the target market and the nature of the business (Hartline, p. 95).
Use of media for marketing purposes has been found to be the most effective method. There are various types of media that Jim Beam Beverages can utilize for their marketing campaign. One such form of media is the social media. The social media presents the benefit of addressing a large audience at once. The cost of running campaigns on social media is relatively cheap as compared to other forms (Davidson, p. 56). This means that the cost is not likely to eat into the profits of the company. The other advantage of using social media is that...
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