Individual Company Analysis: Sony. Management Research Paper

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Individual Company Analysis: Sony
Business organization endeavors to achieve sustainable growth and development of their entities through the adoption of the concept of sustainability in carrying out a wide range of daily business operations. Achieving the said objective calls for the development and implementation of effective management strategies across the diverse sectors or departments of the business organization. An effective business management strategy accounts for the smooth running of an organization’s daily operations by advocating for the adoption of a standardized approach towards discharging the duties and responsibilities of the organization towards its stakeholders. The concept of corporate social responsibility provides an excellent framework for the standardization of business operations for sustainable growth and development of business organizations. Corporate social responsibility advocates for the accountability of business organizations to all its stakeholders such as the employees, shareholders, environment, public, government, consumers, as well as suppliers. Sustainability of a business organization depends on its accountability or rather the ability to uphold responsible business practices through the observation of the ethical and moral code of conduct in dispensing its duties and responsibilities towards the outlined stakeholders. Embracing the principles of corporate social responsibility enhances sustainability and thus forming an integral element of business organizations around the world. Sony’s sustainability report for 2018, for instance, highlights some of the key elements of corporate social responsibility and its influence on the firm’s daily operations concerning its stakeholders. A comprehensive analysis of Sony’s Sustainability Report 2018 functions to provide a basis for understanding the integration of the principles of CSR in the daily operations of business organizations.
The sustainability report provides a detailed account of Sony’s CSR practices towards various stakeholders of the organization. The organization’s approach to CSR builds on the premise of enhancing its value as a corporate entity by promoting sustainability in society through innovation and responsible business practices. The report further provides an overview of the key areas upon which the organization exercises the principles of CSR. The organization embraces sustainable practices in matters of the environment, management of employees, compliance with ethical code of conduct, as well as integrating technological innovation with social values for sustainable development of society (Sony, pg. 1). Sony’s CSR approach also functions to enhance t...