Pitch Sessions With Unique Asset Mix

Sponsorship Valuation and Forecast Project
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Sponsorship Valuation and Forecast Project
Sports organization sponsorships are crucial in generating new business revenues. The most significant thing is to gather relevant data to ensure that a sports organization or event is better positioned to achieve its objectives. In this paper, the primary objective is to develop a unique asset mix, comprising digital ads, concourse activation, VR headsets, and social posts to prepare a $1.5M pitch.
The sports-related event that I selected is the 2024 Euro Championship. In particular, the Euro Championship is a renowned sports event that attracts a large following globally. Sports sponsorship significantly influences consumer purchasing behaviors and brand equity. In addition, the perceived brand engagement and quality affect fans’ purchase behavior and brand loyalty (Tsordia, Papadimitriou, & Parganas, 2018). The brand that I will develop a pitch session content for is Sony. Sony is a good fit for the 2024 Euro Championship since it emphasizes home and commercial entertainment. The list of asset mix I am recommending for $1.5M includes the following: