Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Stryker Company: Marketing Mix and Action Plan

Other (Not Listed) Instructions:

Overview & Purpose
During this module, you will continue building upon the Marketing Plan that you started in Module 2. Each module that has this assignment will build on previous information, knowledge, and data that you already added to your template. You will use the same template throughout the course and continue turning in your document with the updates required for each part. The purpose of this assignment is for you to learn how to create and develop your own Marketing Plan for a company of your choice. The Marketing Plan Project will be turned in throughout the course in four separate assignments (Modules 2, 4, 6, and 8), and this is Part 4.
By completing this assignment, you will be able to explain how the marketing plan is used to track progress, evaluate impact, and adjust course where needed which will help you achieve module-level objective 10.4. It will also enable you to construct an integrated marketing plan which completes course-level objective 10.
What To Do
To get started on Part 4, locate your Marketing Plan template from Module 6 that you saved your completed work in. You will now be completing Part 4 which consists of three sections. This part of the Marketing plan is worth 100 points, and each section designates the distribution of points. Follow the instructions below and in the document. If you have questions, please ask your instructor so that you are able to get them clarified prior to turning this in. Remember to be thorough, create complete answers, and provide as much information in each section that you can.
Student Instructions
Locate and open your Marketing Project Plan Template. If you do not have a copy of this document saved, please create a new one by saving a new template using this convention: first name.last name_Marketing Plan. You can get a fresh copy of the Marketing Plan Template by clicking this link.
Open it in MS Word or Google Docs.
Take a moment to look over the Marketing Project Plan Template required for Part 4 and notice the different pieces of information it includes.
Complete the designated sections of Part 4 that include the following:
Marketing Mix
Action Plan
Save the template as you work so you do not lose any of your progress.
Submit this document as an assignment.

Other (Not Listed) Sample Content Preview:

MARKETING PROJECT PLAN: MARKETING MIX AND ACTION PLAN, PART 4
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Due Date
Marketing Mix and Action Plan, Part 4
Marketing Mix
Marketing mix involves a combination of all elements that are controllable to influence the target audience to purchase its goods; it is a set of marketing tools that a firm uses to pursue its marketing objectives in the target market. The marketing mix comprises four fundamental factors; product, promotion, place, and price (Thabit & Raewf, 2018). StrykerS company marketing mix aims at enabling them to gain an advantage over its competitors. Product strategy aims at the products' description of the services marketed. For Starbucks company; the coffee is tailored to suit the needs of different consumers.
Stryker Company uses a crucial pricing strategy with an aim of attaining optimum profits. Pricing strategies include cost-plus, competition-based, dynamic, and penetration pricing; these pricing strategies aim to thrive in the market. Promotional marketing strategies aim at popularising the product to the target...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Other (Not Listed) Samples: