Use of Social Networks in an Organization Essay Sample

Use of Social Networks in an Organization
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Social networking plays a significant role in the public relations field of a business. Facebook and LinkedIn are some of the social networking tools used in business to create a positive image for the company and enable them to reach their objectives. Personalized social influences are also some of the companies' methods to reach a wide target of people (Davis Kho, 2007). Companies are adopting the implementation of social networks to strengthen the relationships with customers and improve communication within the company. Gonzalez and others (2014) argue that a network synergy can be referred to as combining all the networks' benefits to develop better-combined effects than the individual effects summed up together.
A social network is often associated with people whose interests are similar. The use of social networks is becoming inevitable in today's world, especially in the communication field. The communication channels are necessary for helping the companies communicate with users, thus helping the companies keep up with emerging trends. The networks are mainly used to create brand awareness, recognize the existence of a company, improve its relations with the customers, and create new groups for users. For this goal to be achievable, there is a need for a communication strategy to be made. The messages that are to be created have to be clear to convince the customers. The message has to be shared by the current users to new people, and it must be considered.
Communication is a significant part of an organization as it creates the link between a company and the user. Organizations are responsible for making their customers aware of the new products, prices, and existing products. They also attempt to positively affect how they perceive the products by using different social networks. The organizations also allow communication with other stakeholders such as the government, employees, intermediaries, suppliers, and shareholders to manage their relationships and benefit mutually. Until recently, communication tended to be cleared up until the Internet has created a different way for communication. Communication is no longer one-way, and the stakeholders are communicating with one another within the organization, making the communication more complicated. Therefore, the public relations department has taken over the companies' communication since its management is more effective and handles all the communication between the users and the stakeholders (van der Merwe et al., 2005).
The press release has also renovated its definition. It is not just a tool nowadays. With the emergence of being capable of having internet searches, direct communication, and content placed online for the consumer, it means that the users can access the releases at the same time they are being released. This has had severe implications on the design, style, and content of the press releases if something inappropriate is said and has to be deleted (Jerman, 2015). There is a saying that says that the Internet never forgets, and companies have to be very careful with what they let out there and the people they chose to use as influencers.
Besides connect...