How to Achieve Excellent Service Using Internal Marketing?

Marketing Management
Name
Institution
Internal marketing is an element of holistic marketing, and it makes sure that every individual in the organization embraces suitable marketing moral rules. When an organization adopts an internal marketing, the staffs are handled as 'internal clients' who must be persuaded of an organization’s desire and value in an aggressive manner just as the external clients are convinced. Internal marketing is founded on the notion that clients’ opinions toward an organization are founded on their complete interaction with that organization. Bryson is a mid sized hotel chain, and it is entering a competitive market. The hotel hopes that it can differentiate its services from its competitors and be able to position itself as a hotel chain with excellent services. The hotel can achieve these goals by embracing internal marketing activities, which include recruiting suitable employees, training and motivating employees.
The hiring of appropriate employees is an activity of internal marketing, and it helps organizations achieve their goals. In the case of Bryson hotel, this activity can aid it to accomplish its goals which include differentiating products and offering quality services. The hotel should, therefore, ensure that it hires employees who have the right skills in their work in that they can be able to render customers with quality services (Kotler, & Keller, 2012). The hotel should also ensure that it recruits those employees who will be able to differentiate the hotel services from its rivals by making offering unique services. For instance, the employees can differentiate the hotel's services from its rivals b...