Coca-Cola Company: Mission, Vision, Goals, and Values

Mission, Goals, and Values
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Mission, Vision, Goals, and Values
Coca Cola’s Mission
* To refresh the world
* To inspire moments of optimism and happiness
* To create value and make a difference
Coca Cola’s Vision
* Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Coca Cola’s Goals/Purpose
* Refresh the world. Make a difference
Coca Cola’s Values
* Leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Evaluation
One of the positive aspects of these statements is that Coca Cola is doing its best to practice accountability. Looking at the vision, mission, and purpose/goals, one notices one particular statement that is repeated in all three. The statement is ‘make a difference’. As a company with global reach, it is crucial that the management finds a way to positively influence people’s lives. As an accountable entity, Coca Cola has worked hard to improve its...