Sales Playbook: "You Smell Soap" Goals and Rebranding

You Smell Soap Goals and Rebranding
Your Name
Subject and Section
Professor’s Name
April 23, 2023
1 Goals for the Company
1 Increase Sales
Our primary goal is to achieve a 25% growth in sales revenue within the first year and maintain a steady growth rate in subsequent years. We will optimize our product offerings, pricing strategies, and sales channels to accomplish this. We will start by analyzing our current sales data and identifying the best-selling products and any emerging trends in the market (Kotashev, 2022).
Next, we will evaluate our pricing strategy to ensure it is competitive and reflects the value of our product. It is essential to balance affordability for our target customers and profitability for the business. We will also explore introducing volume discounts, promotional offers, and limited edition products to incentivize new and repeat purchases.
Moreover, we will focus on expanding our sales channels by strengthening relationships with existing retailers, partnering with new retail outlets, and enhancing our online presence. A robust e-commerce platform will allow us to reach a broader audience and offer a seamless shopping experience for our customers (Dopson, 2022). We will also invest in social media marketing and influencer collaborations to boost our online visibility and create a strong brand community.
Lastly, we will provide our sales team with comprehensive training and resources to equip them with the knowledge and skills to sell LuxuriSuds products effectively. This includes product knowledge, competitor analysis, and tailored sales pitches to appeal to different customer segments.
2 Expand the Market
Our second goal is to introduce the LuxuriSuds product line to new markets, targeting a 15% increase in market penetration within the first 18 months. We will achieve this by conducting thorough market research and identifying potential markets with high demand for luxury soap products. Factors to consider include demographic trends, consumer preferences, and market competition (Klompmaker, 2014).
Once we have identified promising markets, we will develop a tailored market entry strategy for each region. This may include localized marketing campaigns, collaborations with local retailers and influencers, and adjustments to our product offerings or packaging to cater to local preferences.
In addition to geographic expansion, we will explore opportunities to expand our product offerings to cater to different customer segments and needs. This may involve introducing new product lines, such as shower gels, bath salts, or candles, or catering to specific market segments like men, children, or eco-conscious consumers.
We will continuously monitor our progress in these new markets and make adjustments as necessary to ensure successful market penetration and growth.
3 Increase Brand Awareness
Our third goal is to improve brand recognition by 30% within the target market within the first year. This will be achieved through effective marketing and public relations strategies. Our marketing efforts will focus on creating a solid and consistent brand identity that resonates with our target audience and showcases the luxurious, indulgent nature of LuxuriSuds prod...