Anti-Vape Communication Campaign

Anti-Vape Communication Campaign
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Anti-Vape Communication Campaign
Campaigns for health communication are crucial in advancing public health because they persuade the target audiences to embrace healthier lifestyles. The planned communication campaign's target issue is high school learners who are engaged in vaping. The campaign's focus is essential to lowering teen vaping rates and, as a result, limiting the negative consequences of vaping on public health. The initiative aims to lower the rate of vaping and may target high school learners. In the U.S., e-cigarettes are particularly popular among high school teenagers. According to data from the U.S. Food and Drug Administration [FDA], 2022, 2.2 million high school pupils, or 13.8% of the population, report using e-cigarettes. Considering that 7.5% of the entire population uses e-cigarettes, high school teenagers consume them at particularly high rates (Foxon, 2020). Additionally, 26.5% of young people who already use e-cigarettes smoke it every day (FDA, 2023). These figures demonstrate how frequent consumption of e-cigarettes is among youth, particularly in high school. The FDA, a federal agency that focuses on the public's safety regarding medications, medical supplies, and food supplies, may sponsor this campaign. The FDA's goal of protecting the public can be accomplished by reducing the negative impacts of vaping on young people. The usage of e-cigarettes by high school learners makes an anti-vaping campaign suitable and effective. The paper examines the traits of the intended audience, attitudes and actions to consider, the campaign's setting and distribution methods, its design elements, and the next steps.
Target Audience
Teenagers in high school are the communication campaign's target audience. High school learners are commonly considered teens because they range in age from 14 to 18. According to the U.S. Census Bureau (2022), about 48% of Americans are female, and 52% are male, with White people making up the dominant racial group. Eighty-five percent of teenagers live in cities, and nearly all of them attend school (U.S. Census Bureau, 2023). Generation Z, which includes today's teenagers, has been called a smart customer base and a digital native. Consequently, most of the target audience has two omnipresent characteristics: the Internet and consumerism.
The psychographics of teenagers might be helpful in audience targeting as well. Gen Z incorporates standard ideas, yet they are more likely to value adventure, uniqueness, and distinctiveness than following social norms. Additionally, a large percentage of this demographic uses mobile devices, and social media is a well-liked tool for connectivity. According to Stalgaitis et al. (2020), the two social media platforms users utilize the most are Instagram and Snapchat. Despite these commonalities, there is diversity in the target audience. The target demographic, for instance, has interests in a wide range of topics, including sports, outdoor activities, corporate social responsibility (CSR), and conservation of the environment. As su...